SOCIAL MEDIA AND SOCIAL NETWORKING

The world of business is changing at a faster rate. And it is technology that is bringing this change. As globalization is moving towards convergence, the organizations are becoming social. The organizations are moving from being transactional to becoming transnational. The boundaries of cross-cultures are freezing into a boundless community of productivity, performance, innovation, work-culture and celebration. Earlier it was only the print media and the visual media that were impacting the businesses. And this impact was limited only to Advertising and Marketing. And now this media power is coupled and doubled by Social Media and Social Networking. Now, the reviews and the feedback mechanism from the Social Media are impacting the prices, products, and the people. And at this stage, no person and no organization can ignore social media, social networking, and the social revolution. Let us co-create the social order of the world.

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